What sparked your interest in consumer research? Today I’m sharing the spark that lead from R&D to consumer immersion!

In so many ways, running for office is similar to starting your own business. Read about it here!

What to expect if you're expecting AI to do a crummy job & it overperforms!

How can you learn about THE THING before you even make THE THING?

While numbers don't lie, they also can't account for how consumers really think

Sharing ideas for reaching a hard-to-research population

Do you question the value of routine research practices in your company?

My predictions for how AI will make research better in the long run

Why is empathy building so critical in product design?

A lesson in…no, YOU’RE not the user

Don’t we all want to return to our roots?