Introducing 83 Builds — strategic questioning, listening, and building
Everyone has stories to tell. Everyone has personal experiences and ways that a product serves them. Everyone has work-arounds to make it work, for better or worse.
This is what I capture. The diamonds in the rough. The problems that inspire the solution. Together, we can listen, connect, discover, build, and inspire.
About Heidi
I've spent the past 20 years listening to end users, gleaning insights, and translating these into new product and business opportunities.
I am a consumer researcher with deep experience in consumer understanding and decision-making, having spent nearly a decade in corporate R&D and a decade in product design innovation.
I consider myself to be a professional listener and question asker. I honed these skills first in the industrial design world, and next working in the corporate world with innovation teams, chemists, food developers, and marketers. I’ve worked with both start-ups and world-class brands. My specialty is building cost-effective, targeted solutions to help inform all phases of product development.
I don’t have a crystal ball, but I have tools, experiences, and perspectives to co-create with you. Contact me to schedule a call!
How can you use consumer understanding to make business decisions?
How do you know WHO your target consumer is?
How do you know if you’re developing the RIGHT PRODUCT?
How do you know if your target consumers will UNDERSTAND it?
How do you increase your odds of MARKET SUCCESS?
“Empathy is the ability to step outside of your own bubble and into the bubbles of other people.”
— C. JOYBELL C.
Get started with 83 Builds today.
